IndusInd Bank partners with MoEngage

As part of the partnership, IndusInd Bank will leverage MoEngage’s technology platform to deliver a ‘Gen Z’ digital banking experience to its customers. The Bank will be able to curate personalized content & recommendations across channels where the customers spend most of their time.

Charu Mathur, Head – Digital Banking & Strategy, IndusInd Bank said, “IndusInd Bank has always been at the helm of driving responsive innovation; with this factor at the core, we have on-boarded MoEngage as it has the ability to drive personalization through real-time and actionable insights. This novel and unique insights-led approach gives the Bank the ability to engage with its customer meaningfully while cutting down the time to market to half compared to other customer engagement platforms.”

Soumitra Sen, Head – Consumer Banking & Marketing, IndusInd Bank added “IndusInd Bank’s engagement with MoEngage is designed to achieve strategic outcomes that support our vision of being the most preferred Bank for our customers by providing relevant and personalized financial recommendations. With the lifestyle change, we have observed a substantial change in digital banking expectations and we as a Bank are poised to deliver a rich experience that our customers deserve.”