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M&E industry likely to be accelerated by new trends
July 31, 2020
Key trends which are possibly to shape the media and entertainment (M&E) enterprise in India. One may be aware that the component of acceleration of pre-existing topics by way of COVID-19 touches a lot of those developments.
Online/digital intake become already shooting a growing percentage of Indians’ media intake pie. Indians spent approximately 30% of their general media consumption time on digital media in 2019, this changed into about 18% in 2013. The COVID-19 situation is visible to have increased this shift.
The next trend is continued consolidation each M&A and exits. This trend has been gambling out within the current beyond across numerous sub-sectors within the M&E enterprise, and this momentum is anticipated to keep.
The next important trend is a greater focus on performance-based advertising and marketing and return on investment (RoI).
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