OTT platforms acquire bollywood techniques for marketing

With new films taking to releasing on digital platforms at the same time as cinema theatres stay shut because of covid-19, platform proprietors are going all out to sell them Bollywood-fashion.

The over-the-pinnacle (OTT) video streaming offerings which can be welcoming these films to satisfy increasing customer demand want to marketplace them using the identical strategies that Bollywood producers would have employed, had they arrived on the massive display screen.

Hiren Gada, CEO, Shemaroo Entertainment Ltd, whose enterprise just launched a pay-per-film provider said, “Even as there are challenges with conventional strategies like print and outdoor due to the pandemic, the idea is to make the campaigns as visible and grand as a Bollywood film would have finished, with media interactions and reviews by using critics across systems.