Back to Career News

Online Video Services Get Money from 10% Users Only, Says Study

June 22, 2019

Online Video Services Get Money from 10% Users Only, Says Study

According to a study by Counterpoint Technology Market Research, only 10% of the over the top (OTT) users pay for the services today. This goes to show that although the number of people who avail online video streaming services is increasing, only a small portion of them actually pay for the same.

Of more than 4,000 users who participated in the survey, 30% said that they prefer free services and another 30% said that they pay for the services. The remaining respondents said that their friends or families pay for the subscription, or they are using the services under a trial period.

Image Source

Recommended for you ...

Axis Bank and Mastercard Launch Premium Credit Card for Small Business Owners
Axis Bank and Mastercard Launch Premium Credit Card for Small Business Owners

September 26, 2024

Banks Report Over 15% Growth in New Credit Card Additions: RBI Data
Banks Report Over 15% Growth in New Credit Card Additions: RBI Data

September 26, 2024

National Company Law Tribunal (NCLT) Approves Merger of IDFC and IDFC First Bank
National Company Law Tribunal (NCLT) Approves Merger of IDFC and IDFC First Bank

September 25, 2024

Chat on WhatsApp