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PepsiCo India inked co-branding pact with Bharti Airtel
September 01, 2020
PepsiCo India has inked a co-branding agreement with Bharti Airtel under which prepaid clients of the Sunil Mittal-drove telco will get up to 2GB of free 4G information on the acquisition of Lay’s, Kurkure, Uncle Chipps, and Doritos nibble packs from September 1.
The creator of Pepsi cola and Lay’s snacks among others, is hoping to use the upsurge in versatile web utilization for boosting snacks deals as more individuals keep telecommuting in this season of COVID.
Under the Pepsi-Airtel agreement that goes live September 1, India’s second-biggest telco will get its marking sprinkled on packs of Lay’s, Kurkure, Uncle Chipps, and Doritos, and furthermore on supporting advertisements on TV channels being set up by PepsiCo India. The Indian arm of US refreshments and snacks producer, actually, has roped in enormous names from Bollywood to include in isolated advertisements to release a customer-centered media lightning war.
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