Social commerce a new model for businesses to transact

Social media platforms will collectively reach 400 million user’s businesses to connect with potential customers. Brands are doubling down on social media platforms after covid-19 hit sales through shops.

Businesses grew three times faster as compared to the pre-covid levels with the help of social media platforms. Many companies have expanded its operations overseas. Social commerce is a new model for businesses to interact with potential customers. Cheap smartphones and affordable data services helps the customer to avail the services on the internet.

Social commerce is the emerging marketplace as it enables product discovery and conversation with brands to happen online. It establishes direct communication with the buyers and sellers. Consumers can make conscious decisions by opting for product demos by way of videos.