Ujjivan Small SFB launches vernacular Banking app

Ujjivan Small Finance Bank, on Wednesday, launched Hello Ujjivan, a mobile banking application with 3 Vs voice, visual, and vernacular-enabled features to provide banking access to individuals with limited reading and writing skills.

The banking company said it aims to instill banking habits in its micro-banking and rural customers through the app. The app is accessible by voice in eight regional languages: Hindi, Marathi, Bengali, Tamil, Gujarati, Kannada, Oriya, and Assamese.

Users can speak to the app to perform banking transactions and access services such as paying loan EMIs, opening FD and RD accounts, transferring funds and more. The app was co-created with Navana.AI.

“The introduction of the app reinforces our commitment to promote financial and digital inclusion throughout the nation. As a mass market bank, we are confident that this innovation will further simplify the banking experience for individuals who are digitally inclined, but challenged,” said Ittira Davis, MD and CEO, Ujjivan Small Finance Bank.

He added, “ We will continue to focus on deploying innovative technology solutions to empower the unserved and underserved customers to achieve financial independence.”