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Xiaomi is dominating India's smartphone market
October 23, 2019
Xiaomi, a Chinese tech company within few years of time has taken power in India’s cheap cost smartphone market.
The big boost in sales we saw right now was when Xiaomi released its latest model, Redmi Note 8, and within fifteen minutes it got sold out. The flash sale happened this Monday.
Xiaomi’s strategy is to target audiences online. Xiaomi traditionally started a marketing audience online when it came to India. It didn’t open brick and mortar stores than but they invested in online advertising as the cheap smartphone having the best of all smart features.
Xiaomi has established its online community by making users register online.
Xiaomi through this process their sales have doubled over the years.
Though with other cheap smartphone markets in India, Xiaomi will have to introduce new features and be inventive to compete with them and be on par.
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