What To Expect From A Course In Marketing Management

September 24, 2018

Marketing is an exciting field for those who like to network, travel and interact with people. Marketing is also a field that is extremely demanding. Thus to excel in this field you need special skills and domain expertise.

Various institutes offer a course in marketing, however, one must choose wisely. Go through the following points to know what to expect from a course in marketing management.

Sales Strategy

The sales team is an essential part of any organization. A marketing management course should imbibe in students strategic sales techniques. People generally associate sales with direct selling but there is a lot more than what meets the eye.

The sales domain involves various other aspects like sales force evaluation, international selling, sales forecasting and budgeting among others. A marketing management course should cover these concepts in it syllabus.

Effective Communication

Marketing is all about communicating the right way. Whether you work in public relations, market research or as a brand manager, effective communication is a vital part of all marketing functions. In marketing, you are continuously communicating, either internally or externally. Thus marketing management courses focus a lot on this aspect through presentations, group discussions, industry interactions, live projects and much more.

Leadership Skills

In marketing, one has to be assertive and display leadership across levels. Leadership skills are necessary, especially when one is handling a team. A marketing management course is known to bring out the leader in you through its industry-focused curriculum and interactive teaching methodology.

All-rounder

Initially, you may prefer a creative job profile in the field of advertising. As and when you gain experience in your field, your profile becomes more management oriented. That is where all-round skills come in the picture.

Thus, when a copywriter in an advertising firm escalates to a managerial position, one has to be able to handle a team, communicate with clients, provide creative inputs and perform various other activities. A course in marketing management from a top college should help you develop all-round skills.

Up To Date Knowledge

While zeroing-in on a course in marketing management make sure that it features an up-to-date curriculum. While understanding theories is important, today’s industry demands students who have practical exposure and do not require much training.

The internet of things is constantly evolving and it offers huge marketing opportunities. Marketing management courses also teach nuances of digital marketing to its students. This dynamic market warrants for special skills that a marketing management course should provide.

Industry Interaction

Compared to other MBA fields like finance and human resource, marketing is more of an outdoor domain. Thus, it is imperative for marketing management courses to feature industry interaction. This industry interaction is achieved through lectures delivered by experienced faculty, guest sessions, field trips, seminars, workshops and other activities.

TSCFM Advantage

ask.CAREERS in partnership with Thadomal Shahani Centre For Management (TSCFM) offers global exposure with an industry-focused marketing management course. This Masters course offers a globally recognized Postgraduate Diploma in Business Management from the internationally recognized Association of Business Executives, United Kingdom and a Postgraduate Diploma in Marketing Management from TSCFM. To know more about this innovative course, click here.