Traditional Marketing Vs Digital Marketing - Know the Difference

In today’s tech-powered world, many things have changed, and marketing is certainly one of them. The way advertisers targeted the target demographics and the content they used both have both gone through a massive transformation. In other words, traditional marketing has been replaced by digital marketing. The question is- what are these changes and how are they both different?

The following are some of the main points that shed light on the differences between traditional marketing and digital marketing:

• Marketing Channels

There was a time when people obtained information and entertainment from newspapers, traditional television, magazines, and radio. This is why these used to be the most popular marketing channels back then. However, today more people use the Internet and smartphones which is why advertisers and marketers use emails, websites, social media platforms, etc. to market different brands.

•  Accuracy

It was extremely challenging to measure the performance of traditional marketing campaigns. Sure, you could identify the TV shows that appealed to a certain demographic and aired appropriate ads on the same. However, there was no way of knowing exactly how the ads performed or how many people actually interacted with a certain ad in a magazine.

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With digital marketing, you have a wide range of tools and technologies to measure your every single campaign with concrete information. This is because you can measure how many comments and likes your Facebook posts are getting, or how many people are clicking on your digital ads, etc.

Traditional marketing is marketing for today’s businesses. However, it’s a vast subject. So, if you want to learn all about it, then it can help to take a proper course.

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