Oracle partners with GDI for marketers

Oracle has announced its partnership with The Global Disinformation Index (GDI) to help marketers safeguard ad spend and protect brands from inadvertently supporting disinformation sites.

Offering an extra layer of brand protection to marketers, GDI’s risk rating analysis has another Oracle contextual intelligence safety segment for potentially false data.

Marketers can select in to utilize the segment to block the domains classified as high-risk for disinformation, and avoid targeting these cities for ads moving ahead. Available since June, marketers as of now used Oracle’s pre-bid brand safety solutions automatically have access to this new segment.

Using Oracle moat measurement, marketers can also understand, measure and optimize campaign based on this new segment to guarantee an end to end brand safety strategy. With increased visibility, marketers would now be able to settle on more informed decisions about where ads are served, protect brand reputation and execute campaigns with confidence.