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WPP acquires digital innovation company DTI digital
February 11, 2021
Promoting and media giant WPP reported that it has obtained DTI Digital (DTI), a Brazilian advanced development and programming organization.
Situated in Belo Horizonte, DTI was established in 2009 and utilizes 800 individuals. Its customer list, which involves a portion of Brazil’s biggest public and worldwide organizations just as worldwide organizations, incorporates Vale, Localiza, MRV, FCA, Gerdau, Serasa Experian, Hermes Pardini, Potential, BS2, Ânima, and Bayer.
The procurement is in accordance with WPP’s goals illustrated in its December 2020 Capital Markets Day to extend its essence in the more quickly developing territories of involvement, business, and innovation.
Specifically, it will reinforce WPP’s abilities in supporting its customers’ start to finish computerized change targets in Brazil and the past, by supplementing and extending WPP’s current promotion tech and frameworks reconciliations capacities.
DTI will profit from WPP’s worldwide organization and associations with its accomplices and customers, including the world’s biggest innovation organizations.
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